Criteria of a Good Business Market Segment – There are several options segmentation, but segmentation such as what is good. To that end before a segment is selected, then should be determined in advance several criteria must be met, among others, as follows:
- Can be measured. Size, purchasing power, and the profile segments can be measured.
- Great. sufficiently large and profitable segment to be served. A segment must be a homogeneous group of the largest, most likely, is valuable to be achieved with a marketing program designed specifically for them.
- Accessible. Segments can be reached and served effectively.
- Can be distinguished. The segments can be conceptually separated and respond differently to the elements and a different marketing mix. If a woman who has been married and are not giving the same response on the sale of perfume, they are not a separate segment. Continue reading ‘Criteria of a Good Business Market Segment’