Definition of Public Relations when viewed from the origin of the word: Public and Relations, are the relations between the public, or simply public relations. That sense of Public Relations (PR) literally. Then what is the definition/understanding of the term Public Relations, here are some definition or understanding of public relations according to communications experts:
Public Relations Definition by Howard Bonham
Public relations is an art to creating a better public understanding, so as to deepen the public’s trust in someone or something the organization/agency.
Public Relations Definition by Atang Syamsudin and MO Palapah
Public Relations is a specialized form of communication that aims to promote mutual understanding and cooperation between all the interested public in order to achieve profitability and satisfaction together.
Public Relations Definition by Betrand R. Canfield
Public Relations is the philosophy and management functions that are expressed through policies and activities to serve the public interest, engage in communication for the public to create understanding and goodwill of the public.
Public Relations Definition by The British Institute of Public Relations (IPR)
Public Relations is the overall activities planned and sustained effort to create and maintain mutual understanding between an organization with all of their audience.
Definition of Public Relations by Frank Jefkins
Public Relations is a planned overall form of communication, whether it is out or in, ie, between an organization and its publics in order to achieve specific goals on the basis of mutual understanding.
Learning Outcomes at the Faculty of Communication
Bandung Islamic University
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