Online business somewhat more practical, convenient, low cost compared to open a physical store. During the internet connection was broken, an online business can be run anytime and anywhere. But there are other factors that also contributed the success of online business, the branding.
Branding of products is important for improving the image of a well-managed in online business. This is evidenced Muri Handayani (27) and Dessy Artha (31) through an online business with a veil ninja RaZha agency system and online distributor, based in Bandung, West Java.
Quality and product innovation, as well as sales scheme through an agency online business succeeding RaZha ninja headscarf. Do not stop there, tenacity two young women in marketing their products and also contributes to intensify branding.
“The image is important and encouraging sales nina RaZha hijab,” said Hani Handayani is familiarly called the Compass Female in Jakarta, some time ago.
Branding capabilities RaZha ninja headscarf successfully breaking through the sale of online business. Only the first two months, the business turnover reached USD 55 million. Hani and Dessy managed to sell 3300 pieces of the veil by the end of August 2011, since the first production in May 2011 then.
Photos of products
Hani and Dessy regulate the division of tasks. Hani is a duty to intensify marketing and promotion via the internet. According to Hani, who judged a powerful way to attract online buyers of whom deliver quality products and attractive.
“With an exciting photo products, online shoppers can get an idea about the product being sold. Especially if there are ways to use pictures of products with a variety of styles, thus providing the inspiration for the style of the buyer, “said Hani who put a picture of the products subject to the model as well as providing examples of different styles to wear a veil.
As for agents and distributors, photo-quality products that they make in selling. Photos of products to facilitate businesses to sell products, added Hani.
Update sales
In addition, custom status updates on various social media also affect sales. Moreover, if the status is put the number of items sold. For online businesses that rely on the agency, records of sales of products that inform such a measure of success for new products and sales. That way, agents or distributors who are interested in doing business online can measure the extent of online business opportunities.
“With the ninja headscarf include how many items are sold, internet users can rate the product. For users or buyers, this information suggests that many devotees veil. As for businesses, they will assess the business opportunities of the veil that is sold, including sales growth, “said Hani.
Trust becomes a critical success factor of business online. With the increasing number of products sold, and this is well informed via the internet, more and more business opportunities are wide open. No doubt then that more and more buyers are also business partners who are interested and believe in the product online.
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