Positive effects of World Cup 2010 On Indonesia Business Sector

Various business sector is expected to be fueled by the implementation of  World Cup 2010 in South Africa that lasted for a whole month starting June 11 2010. The use and sale of television, snacks, and cigarettes are expected to increase significantly

Thus the results of a recent survey of The Nielsen Company The Nielsen Indonesia or described in the Office of The Nielsen Indonesia, Mayapada Tower, Jalan Jenderal Sudirman Jakarta, Thursday (10 / 6). The keynote speakers were Steve Mitchell, Managing Director, Consumer and Corporate Strategy Nilesen Pratignyo, Managing Director of Audience Measurement Nielsen.

According Irawati Pratignyo, Nielsen data shows, during the World Cup underway, use and sale of television is always increased significantly. Citing data Electronic Marketer Club, at the World Cup 2006 in Germany, sales of television in June 2006 rose 25 percent compared to the previous month. Irawati predict the same thing will happen in this Cup 2010 Dunai.

While Steve Mitchell even said, sales of television could be higher than in the World Cup in 2006. The reason is because Indonesia economic situation is better than four years ago.

Nielsen survey results also found that 50 percent of consumers in Indonesia will follow the World Cup in 2010 with the television as the main media. As many as 77 percent of respondents answered that they were going to watch live coverage of matches.

But television is not the only media to access the game, because for 62 percent of respondents would follow the World Cup through the newspaper. It’s just that new media such as online and mobile phones has become an alternative for consumers to follow the World Cup.

“As many as 31 percent plan to watch the live streaming. And then 45 percent will read the articles online and 32% will read through blogs and online forums,” he explained.

With mobile phone penetration mengelami increase, as much as 34 percent of respondents would follow the biggest sporting event in the world via the internet on a mobile phone. “As many as 13 percent will download the applications related to the World Cup on their mobile phones,” he said.

Snacks

World Cup 2010 is also expected to boost sales of snacks and cigarettes. Presented at the 2006 World Cup peanut highest increase with 72 percent, tobacco 37 percent, 35 percent of energy drinks, snacks and soft drinks 28 percent of 19 percent.

If the 2006 World Cup, World Cup product sales rose to 31 percent or reach USD 67 billion in the week of World Cup takes place in the year 2006, according to Irawati Pratignyo the same thing will happen at the World Cup in 2010.

“Event of World Cup does not just mean football and the game but also money. Manufacturers of view this is an opportunity to boost their sales,” he said.

Steve Mitchell reveals increase in advertising spending in the middle of the World Cup. Activity advertising spending will also see growth in the months of June to get ready sponsor ads. “Seeing the World Cup in 2002 and 2006 ad spending in the month of June increased 12 percent compared to only 5 percent in regular years,” he said.

Nielsen survey results also found that 50 percent of consumers in Indonesia will follow the World Cup in 2010. Television is still the primary medium with 77 percent answering that they will be watching live coverage of matches.

It’s just that TV is not the only media, 62% will follow the World Cup through the newspaper. In fact, Steve continued, new media like online and mobile phones has become an alternative for Indonesian consumers to follow the World Cup with 31% planning to watch the live streaming. “As many as 45% will read the articles online and 32% will read through blogs and online forums,” he said.

Steve further added to increase mobile phone penetration, 34% will follow this great game through the internet on a mobile phone. “13% would download applications related to the World Cup on their mobile phones,” he said.

Sources : wartakota.co.id